For many of you, this post may seem basic to the point of being useless. Seasoned entrepreneurs and veterans of the startup game will likely find this post of little use to them. However, I was having a talk yesterday with a young entrepreneur just starting out on the long and winding odyssey of entrepreneurship, and I realized an oversight. In the wealth of advice pandering to the Silicon Valley “serial entrepreneur,” the devotees of The Startup Owner’s Manual and The Lean Startup, most advice seems to bypass those just starting out with very little business acumen. Those just wanting to know how to get started are left with a lot of basic questions that aren’t all that easy to answer.
I grew up in Silicon Valley before “startup” was an industry and the only thing that was “lean” was cuisine. Growing up here, I’m sure you can imagine how many ventures I’ve seen come and go and I watch new ventures launch every day. Watching so many startups succeed and fail has given me many opportunities to learn. Continue reading “7 Rules for Creating your Brand”